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The Wealth Advisor




Understanding Long-Term Care Insurance: Insights for Advising Your Clients

One way to manage long-term care risk is through a dedicated insurance policy. Long-term care insurance (LTCI) covers care at home or in assisted living, memory care, or nursing facilities - services that standard health insurance and Medicare do not typically pay for.

Although roughly 70 percent of people turning 65 will need some form of long-term care services in their remaining years, fewer than 5 percent of Americans aged 50 and older currently hold an LTCI policy.1 Why is the uptake so low?

Given the high potential costs of LTC, a policy may seem like an obvious solution. Yet the contraction of the LTCI market over recent decades highlights that it is a targeted planning tool. For advisors, therefore, it becomes important to identify which clients are appropriate candidates for LTCI and under what circumstances.

What to Know About LTCI: An Advisor's Primer

Two major factors tell the story of LTCI over the years: price and complexity. Long-term care insurance was created to bridge the gap left by Medicare for extended custodial care. Introduced in the late 1970s and 1980s in response to rising nursing home costs, LTCI later expanded to include home health and assisted living coverage. Despite its original mass-market intent, the availability of traditional LTCI has shrunk dramatically, reflecting higher premiums, tighter underwriting, and fewer standalone offerings. Meanwhile, hybrid products have gained traction. Advisors should be aware of five key trends: These trends underscore that LTCI is a strategic planning tool, not a default solution that applies to every situation. It can complement trusts and other asset protection strategies, helping preserve wealth and reduce care-related stress for clients and their families. It is not a planning panacea for every client, however, and should be evaluated case by case.

Who May Benefit from LTCI

LTCI may be worth evaluating for a client in the following circumstances: Who May Not Benefit from LTCI

LTCI may be less appropriate for a client in the following circumstances: LTCI Considerations for Advisors

Once suitability is identified, advisors must evaluate policy design in light of the client's estate documents, asset structure, and retirement income strategy.4 These are some key areas to evaluate: Building Long-Term Partnerships for Clients' Long-Term Care

Long-term care is becoming an increasingly common reality as Americans live longer and retirement timelines extend past what many originally anticipated.

Changes in the LTCI market have introduced new products that can help address gaps in Medicare coverage and reduce reliance on family caregivers. But these solutions are not perfect and are far from one-size-fits-all.

Whether LTCI is right for a client comes down to careful analysis within the broader context of their financial, retirement, and estate plans. By approaching long-term care planning with a longterm perspective, advisors reinforce that they are at their clients' side throughout the aging and retirement journey - whatever path it may take and whatever solutions it ultimately demands.
1Janet Weiner, Reforming Long-Term Care Policy: Lessons from the Past, Imperatives for the Future, Penn LDI (Dec. 4, 2025), https://ldi.upenn.edu/our-work/research-updates/reforming-long-term-care-policy.

2LIMRA, Hybrid Insurance on the Rise: A New Era for Long-Term Care Protection: LIMRA/EY US Individual Life Combination LTC Survey 2 (2025), https://www.ey.com/content/dam/ey-unified-site/ey-com/en-us/insights/insurance/documents/ey-hybrid-insurance-on-the-rise-a-new-era-for-long-term-care-protection.pdf.

3Is Life Insurance the Answer to the Growing Long-Term Care Need in the U.S.?, LIMRA (Aug. 28, 2025), https://www.limra.com/en/newsroom/industry-trends/2025/is-life-insurance-the-answer-to-the-growing-long-term-care-need-in-the-u.s.

4What Features of Long-Term Care Policies Should I Focus On?, Ins. Info. Inst., https://www.iii.org/article/what-features-long-term-care-policies-should-i-focus (last visited Mar. 31, 2026).

MEREDITH | PC
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This newsletter is for informational purposes only and is not intended to be construed as written advice about a Federal tax matter. Readers should consult with their own professional advisors to evaluate or pursue tax, accounting, financial, or legal planning strategies.
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